Top credit union leaders are meeting in Belfast to take part in the most innovative conference of the year. The World Credit Union Conference will feature Paul Kennedy of Bayberry Consulting as a speaker on 17 July. Paul will be speaking on Mobile: Key to Member Acquisition & Engagement.
As recently as five years ago, many financial institutions thought of cell phones as merely an extension of their website rather than the main way to engage their customers. Today, mobile banking is global and one of the fastest growing channels as customers are choosing their financial institution based on their mobile offerings. This session highlights what credit unions should consider when developing a mobile channel strategy and how to go about delivering a strategy to successfully respond to the growing mobile-first needs of consumers.
More information on the conference is available at www.CUinBelfast2016.org.