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Online Marketing Specialists to Speak at Irish Medical Devices workshop

Local and international Medical Devices firms will learn how to boost their revenue using digital marketing in a one-day seminar being held in Galway this month. Hosted by the Irish Medical Devices Association, the seminar will be delivered by Simon Rogals, Founding Partner at Bayberry Consulting, a strategy firm dedicated to delivering growth to high technology firms and Michael White, Associate at Bayberry and also a founder of DohertyWhite, a Digital Marketing and PR firm. The all-day event will take place on Thursday 11th March at 10.00am, at the Harbour Hotel, New Dock Street, Galway.

Digital Marketing has emerged as a key weapon for business-to-business (B2B) technology firms in their drive to build demand and awareness. Bayberry will explain how technology companies can drive rapid increases in their sales lead generation and revenue. During the seminar they will show how using corporate web-sites, Google pay-per-click ads, Search Engine Optimization (SEO) and email marketing in an integrated manner can successfully generate quality leads and deliver sales growth. The workshop will outline processes you can use to prioritise and process sales leads more effectively in order to convert more of them to customers and increase revenue. Bayberry will also describe some innovative recent uses of online PR and social media such as Twitter, LinkedIn and Facebook and discuss their application for business-to-business technology companies, particularly those working in the Medical Devices sector. Finally, the workshop will cover techniques marketing teams can use to estimate the budget they should allocate to online promotion, to schedule marketing activities and to monitor their progress against plan.

“There was huge interest from our members in a previous seminar Bayberry delivered on Digital Marketing in December”, said Sinead Keogh, Senior Executive at the Irish Medical Devices Association. “The digital revolution is transforming how technology companies identify new customers and generate sales. A significant number of Med Tech companies in Ireland are currently operating in the B2B space. These companies have recognised the potential to optimise engagement with their customers through digital marketing. We are delighted to be working with the Bayberry team to deliver this important workshop.”

The workshop marks the introduction of Bayberry Consulting’s demand generation services for the Medical Devices Sector. The company provides thought leadership on the subjects of Digital Marketing, Sales Enablement and Product Management. The new service will help suppliers of medical devices to sell more effectively into complex B2B markets through integrated marketing.

To attend the Digital Marketing seminar or for further information about the Irish Medical Devices Association please contact Sinead Keogh, Senior Executive, IMDA, at +353 1 605 1538 or email her at sinead.keogh@ibec.ie