Bayberry, an advisory firm specialising in retail banking and growth strategy, today announced that its Visa Prepaid Card project for the Association of British Credit Unions (ABCUL) is now live.

The launch of the new prepaid Visa card marks the culmination of Bayberry”s work on behalf of ABCUL to investigate, design and develop this innovative product for the UK credit union market. The prepaid card is designed with functionality specifically tailored to the credit union sector, addressing the limitations found in many current market offerings. ABCUL sees the card as a valuable addition to its growing portfolio of modern flexible banking services on offer to its members.

ABCUL Prepaid Card

Bayberry led the delivery of the new offering and provided business model design, business strategy, payments regulation, functional design, and vendor selection. Fidelity National Information Services (FIS Global, NYSE: FIS) was awarded thetransaction processing and software development contract for the service.

Annette Warne-Thomas, Head of Business Development for ABCUL commented, “Bayberry showed us the best way possible for ABCUL to get involved in prepaid. They untangled the complexities of the prepaid market and presented us with a business model that made sense in terms of risk and commercials. We couldn”t have done it without them.”

The credit union prepaid card’s innovation comes in two parts: Firstly, it supports automated reloads and offers functionality specific to the needs of credit union members who may otherwise not be able to access current accounts. Secondly, its business model disintermediates third-parties in the payments value chain to ensure that the service is owned by the credit unionmovement and is efficient in its operation and cost structure.

About Bayberry Consulting

Bayberry is a business strategy consulting firm. We specialise in banking and payments, hi-tech and B2B marketing, andcompany development. What makes us different is our focus on turning the ideas we create into results for your company. Bayberry was established in 2002 and has an international client base across the USA, Ireland, the UK and Europe.

Contact: Simon Rogals / Paul Kennedy
Bayberry Consulting
Alexandra House, The Sweepstakes
Dublin 4
tel 353 1 2827103
Email: info@bayberryconsult.com
Linkedin: Bayberry Consulting
Twitter: @bayberryconsult


ABCUL is the main trade association for credit unions in England, Scotland and Wales. At the end of September 2010, ABCUL’s 325 credit unions were managing £512 million of members’ savings on behalf of over 600,000 people. ABCUL is the country’s largest development, information and training network for new credit unions. It is a democratic, not-for-profit organisation and is improving day-to-day operations, legislation and regulation for all credit unions.


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