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Project

A low-risk strategy to deliver debit cards and position the client as the primary financial services provider for their members


How we helped

Bayberry researched the client’s strategic objectives and developed a business model for the credit union’s entry into daily banking with cost benefits analysis, options for delivery, risk assessment, cost and system functionality.


Results

St Paul’s became the first industrial credit union in Ireland to offer real time daily transactional and current account banking.

Everything from Bayberry’s strategic marketing vision to website design and collateral production is first-class

Denis O’Shea Marketing Manager, St. Paul’s Garda Credit Union

Bayberry was instrumental to us becoming the first national credit union in Ireland to offer these services. They know banking inside-out and made sure we took the right decisions

Michael O'Sullivan, Manager, St. Paul”s Garda Credit Union.