Our client wished to transform its global presence using the adoption and roll-out of new payments technologies to drive market opportunity development across its international network in 174 countries.
Drawing on market insights from over 100 countries in the company’s global footprint.
How we helped
In this multi-year engagement, Bayberry firstly established unprecedented market insights from over 100 countries in the company’s global footprint. We used this insight to set strategic objectives and priorities for Discover’s global payments transformation. We helped the executive to formulate its rollout of a new global strategy across the entire network.
Bayberry transformed Discover’s global presence by using the adoption and roll-out of new payments technologies to drive market opportunity development prioritising plans for new technology rollout and establishing resource requirements for global deployment.
We also set out options to transform existing business lines to offer challenger financial services in selected countries. We further established a basis for the harmonization of various international strategies to support each other to drive growth more productively.