Develop need driven propositions that can provide a competitive edge and establish a way to ensure the commercial teams can respond to and meet emerging market demand


Bayberry worked with the Misys’ product management team to create a new market propositons and programme delivery model which orchestrated multi-departmental product management programmes based on clearly articulated customer need. We designed and developed a framework, built the tools and models and helped their team to implement it


We transformed the company’s commercial approach by develop market led propositons and create a struture that aligned sales, marketing, product management and engineering to deliver against market programmes focused on meeting customer needs and demands

Transforming the commercial approach of a firm as large and as successful as Misys validated our belief in the need every technology firm to orient itself towards proposition-driven selling and product management that more closely reflects and resonates with the needs of its market.